At first glance, the term "lumbersexual" does not seem to fit a bearded man, but let's take a closer look. The term comes from the word 'lumberjack,' which immediately triggers an image of a hefty bearded man in a plaid shirt with an ax at the ready; to many, the term brings to mind a Canadian logger, a more contemporary and easily-recognizable image.
The main attribute of a lumbersexual is, of course, a lush, well-groomed beard; since loggers are usually solidly-built, strong men, lumberjack style implies a hefty, athletic man. Lumbersexuals do not seem to be fussy about clothing, preferring simple t-shirts, denim, and plaid, a rugged style that further emphasizes the similarity with a lumberjack.
One of the main attributes of a modern bearded man is tattoos, which are easily accessible to everyone nowadays, and have, therefore, gained immense popularity. A couple of years ago, the beard was associated with hipsters and young people; nowadays, lumbersexuals are older men, whose lush beards are not problematic at their place of employment. In fact, lumbersexuals often wear business-casual, pairing a beard with a button-down, pressed trousers, and a blazer.
The main difference between a lumbersexual and a lumberjack is their vocation. A modern bearded man is more likely to hold a smartphone in his hands than an axe, and his work environment is an office, not the forest. A lumbersexual takes care of his appearance and hairstyle; the well-groomed beard alone requires a lot of care! By comparison, a lumberjack of yore was more likely to let the beard grow au natural, and let things be. Yet, those yearning for a real lumberjack must not despair; most lumbersexuals are avid gym attendees, and can probably fell a tree if so required.
One of the most prominent lumbersexuals is Ricki Hall, an influential British model for beards and tattoos, known for his strong personality and very unique personal style.
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