I bought the grooming kit for my fiancé on our anniversary. His beard is as wild as they come, and the Ultra Soft Elite Beard Shampoo is the only shampoo we have EVER found that makes his beard soft, cleans it, and smells wonderful! Before I found HiLee, he was making his own beard oils and shampoos because he couldn't find a brand that he liked. Now, he uses theses products every morning and we will be buying more from HiLee soon!